One Direction - History: Blog tasks

 Industry


1) How were One Direction formed and how is this reflected in the music video for History?
Formed from Simon Cowell on x factor .
2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.)
The combination in one or more stages of production normally by different firms .
3) What is horizontal integration? (See link above for help again!)
One company merges with another company that operates at the same level in the same industry .
4) How has technological convergence changed the way audiences consume music videos?
Intertexuality with past music videos and x factor .
5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.
One direction is licensed by syco which is apart of sony music .
Audience

1) What is the One Direction target audience - demographics and psychographics?
Class-working/middle class
Age-10-30
Gender-majority female
Ethnicity-majority white British .
People that listen to music.
Students or young workers .

2) What audience pleasures are offered by the music video for History?
Personal relationships audiences and fans have with the band .
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 
The introduction of the band as youngsters . The video of fans screaming and crying . The clips of the band having fun moments behind doors . The fans see the reality of one direction and attach themselves to their band , also the fans emotions towards the band are shown by the clip of fans at a concert screaming and crying .
4) What is nostalgia and why is it a key audience pleasure for the History music video?
Nostalgia is sentimentally past memories . The old videos of one direction give fans nostalgia .

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
Fans are expected to be disappointed and emotionally hurt that the band are taking different paths . Producers want one direction fans to remember one direction's legacy .

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