Obaida's GCSE BLOG

  1) Why did Facebook buy Instagram for $1bn in 2012? Facebook bought instagram so they could make more money and also make sure instagram would'nt be their rival . 2) What are the benefits for media companies of vertical integration? Vertical interegation is when companies have loads of other little companies which they own meaning they have more companies which give them more incomes meaning they produce more money . 3) What are the benefits for media companies of horizontal integration?   Companies don't want rivals as they could end up losing so they buy the other company to make sure there company just becomes bigger and better .  4) What is a subsidiary? A smaller company owned by a big company that are under control . 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). 1.Disney-they make toys , theme parks and more just from they're all from they're other produces .  2.Harry Potter

 “The internet has given audiences much more power than ever before.” To what extent do you agree with this statement? The audience have gained a lot of power with the audience for almost all aspects of the media , however they are some ways they have lost power in some media industries . 1 industry  where the audience have gained a lot of power is the music industry .They’re are a lot of changes in this industry since the rise of the internet . Some changes are the ways music is viewed , such as youtube. The adventage for the audience with youtube is they  do not have to pay to listen to music whereas before the internet you would of have to pay to listen to music but youtube is ultimately free . Another advantage for the music industry they have gained from the internet is it is on demand; this means you can listen to anyone at any time which is really great for the audience and producers who want to become big also there is a massive increase in variety as there are way more produ

  1) Write a definition of a  passive  audience A passive audience is the audience which read and take in what they see . 2)  Write a definition of an  active  audience The audience that do not just read but are actively involved . 3) Write a definition of the  hypodermic needle  theory The hypodermic needle theory is a model  of communication suggesting that an intended message is directly received and wholly accepted by the receiver . 4) Write down a  media product  for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification INFORMATION/SURVEILLANCE: news , this is part of that because you are finding out about events around us which is what that part of the theory is . PERSONAL IDENTITY:  social media ,  we post are personal lives on here and it shows what we mostly do with our lives . DIVERSION/ENTERTAINMENT: A tele-vision show we love ,  this is because we either connect to it and love it or we understand

  1) What is the preferred reading of a media text? This is the message or ideology/belief that the producer wants you to go away with. 2) What is the oppositional reading of a media text? When the audience rejects the preferred reading  , and creates their own meaning for the text  . This can happen if the   media contains controversial themes that the audience member disagrees with. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The trailer is trying to present the teenagers as mischieveus and annoying,as they have made Harry extremely angry and have even killed people. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people will reject that reading because they are presented as bad which they always aren't bad so they want to be shown as something else  not always trouble and ill mannered people. 5) Write a 150+ word analysis of the McDonald's advert using pr

   1) Write  your feedback and LR into a  NEW  blogpost . WWW(what went well)-This is a very positive first assessment In media with plenty to build on. WELL DONE! EBI(what went well)-Written English + handwriting are worth keeping an eye on .Make sure you are using terminology correctly:connotes not commotates. 2) I got a grade 5 and a total score of 18. Q1:1/1 Q2:1/1 Q3:1/2 Q4:2/2 Q5:2/2 Q6:3/3 Q7:2/2 Q8:2/4 Q9:4/8 3)I put connotate instead of connote. 4) Question 6 because I got full marks. I think i put detail and took time. 5)Q8 becuase i was kind of unsure about the question. 6)  Below the feedback, complete the  learner response tasks  or questions and then publish the blogpost. (09)Charities use children a lot in their adverts for a couple of reasons ; one reason is children usually denotate innocence and helpless.Meaning they are unindependent and would defnitely need support . This would make the consumer feel sorry for the helpless kid and would want to help the innocent. Th