Obaida's GCSE BLOG

1)  Advertising and Marketing: Key conventions   2)  Gender stereotypes in advertising   3)  Advertising case study 1: OMO print advert   4)  Advertising case study 2: Represent NHS Blood campaign   5)  Advertising case study 3: Audrey Hepburn Galaxy advert

  1) Why is the advert set in the 1950s? What audience pleasure does this provide?  Nostalgia . 2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all).  The chauffeur is first the hero then the helper and the women is the heroine then the hero after she is in the car . 3) How does the advert's narrative (story) follow Todorov's theory of equilibrium? The bus is the equilibrium , the market and stoppage is the  disequilibrium and the heroine (Audrey Hepburn) going in the car is the new  equilibrium . 4) Who is Audrey Hepburn? A famous actor and model from the 1950's and 60's . 5) Why did Galaxy select Audrey Hepburn for this advert?  To give the adult audience nostalgia and to relate to the advert and she elegant and is dressed and try's to look luxurious . 6) What is intertextuality? A relationship formed by a composer .  7) What Audrey

  1) What does BAME stand for? Black Asian and minority ethnic .  2) Why is there a need for blood in the BAME community?  Only 3% of blood donators are in the BAME community and people in the BAME community need blood that came from people with similiar backgrounds . 3) What does this advert want people to do once they've seen it (the 'call to action')? They want people that are part of the BAME community to donate blood . 4) Why is the advert called 'Represent'? They are trying to make the BAME community make it feel like it represents them so they are interested . 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Nicola Adams ; olympic gold medalist , Chuka Umunna MP , Ade Adeptian tv presnter , they were all included because they are inspirational celebrities that are part of t

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? As housewives . 3) How does the heading message ('OMO makes whites bright') and typography promote the product ? It has a big exciting font which will usually catch the audiences eye also it advertises the product and is a interesting slogan and it is repeated many times so it will invade the readers mind . 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The model in the magazine is representing the CLAMPS as she is wearing a made like dress has good lighting as if she is in the sun is the actor is wearing makeup and is hanging clothes she is also outside . They are trying to suggest women have to look perfect whilst cleaning at the same time. 5) Why is a picture of the product added to the bottom right of the advert? The picture is they're to show how the product looks a

1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish.   2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  In all ads the women were serving the product . They were all pretty much maids having to give products to other people mostly men . In one image a women is crying and a man says , "don't worry darling at least you didn't burn the beer" this was the beers company of saying that beer is the main product . 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. In all three of the adverts the women are all dressed perfectly .

  WWW: Three solid answers to your assessment questions. For Q3 you’ve made specific reference to the Reveal cover which is positive (try and name the celebrities or use the wording from the cover where possible though). You also show an understanding of the Tatler target audience of upper-class wealthy women. Finally, you’ve caught up with the missing work on your blog which shows a very positive attitude – well done! EBI: For Q1, you need to answer the question – what is a convention? It is a  typical feature . Your magazine cover example is perfect. For Q2, it reads more like an English answer than a Media answer. You need to make specific reference to aspects of the cover (specific elements of the image, particular cover lines etc) and explain what the connotations of these are and what meanings are being communicated to the audience. 1 thing I will revise for the next exam I will learn the definitions of key phrases or words . Anotther thing I will practice is being precise and sp