AUDIENCE INDUSTRY POWER THEORY words:809

 “The internet has given audiences much more power than ever before.” To what extent do you agree with this statement?

The audience have gained a lot of power with the audience for almost all aspects of the media , however they are some ways they have lost power in some media industries .

1 industry  where the audience have gained a lot of power is the music industry .They’re are a lot of changes in this industry since the rise of the internet . Some changes are the ways music is viewed , such as youtube. The adventage for the audience with youtube is they  do not have to pay to listen to music whereas before the internet you would of have to pay to listen to music but youtube is ultimately free . Another advantage for the music industry they have gained from the internet is it is on demand; this means you can listen to anyone at any time which is really great for the audience and producers who want to become big also there is a massive increase in variety as there are way more producers out they’re with all different types of music. With all the great advanteges there of course is disadvanteges . A massive disadvantage is there are illegal downloads and leaks. This is very bad for the producers as they were saving to build an audience and also make loads of money of they’re music , however if they’re music gets leaked they lose most they’re money and people would not be streaming the music from them which is a massive decrease of money for the producers . Another disadvantage is the loss of money the producers are making ; no one pays to listen to music anymore as the audience only listen to music for free , using apps such as spotify and youtube which only pay a bit to the producers as they gain the money from adds.

 Another industry that has changed massively  due to the internet is the film and television industry . 1 change in this industry are on demand products. This is where you view what you want as soon as or whenever required .  A example of this is Netflix one of the biggest global companies in the world . There are over 500 million subscribers.Netflix is a massive advantage for  TV lovers ; one reason is that viewers can watch whatever  they want whenever they want to which means there is less people who are always bored as they can watch tuns of hours of exciting TV to keep them occupied  . Also there is a massive variety of shows to watch from action to horror to animations , meaning there are loads of viewers for all topics . Another reason is that you can watch from any device , including ; tablets , phones , TV’s , laptops and more which means that you can watch it wherever you on what you want . Of course with their being loads of advantages for the change of television due to the internet there is disadvantes to go with the advanteges . One big disadvantage is that any age group can watch what they want , which may mean they are watching something inappropriate for their age , which is illegal however no one can find out if they watched it . Another disadvantage is loss of quality ; this meaning that because there are loads of shows so the producers can’t focus on all of them and make them perfect so other shows lose the quality they could’ve had.

Finally , another industry that has changed massively is the print (newspapers) industry . A massive change for this industry due to the internet is internet news companies . Advantages for these companies are you can get informational and helpful news any time any place ; this is a great advantage as you can learn stuff out of nowhere also one of the main reasons it is an advantage is because they’re free unlike real newspapers where you would have had to pay for a news paper of had a monthly subscription . For this great use of the internet there is some disadvantages ,  one disadvantage is anyone can write the article and it can’t always be trusted . Another advantage for this industry due to the internet is news is instant , meaning you can get knews whenever you want . However a massive disadvantage for this industry getting affected by the internet is news articles would now have less investigating , which means they don’t go into a lot of detail and they don’t know the exact story .

 

In conclusion there are loads of advantages and disadvantages for the industry changes in media products due to the internet . Most people find it better and easier but of course people also dislike the changes due to the internet .