Advertising case study 1: OMO print advert OMO advert: blog tasks

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s?

As housewives .

3) How does the heading message ('OMO makes whites bright') and typography promote the product ?

It has a big exciting font which will usually catch the audiences eye also it advertises the product and is a interesting slogan and it is repeated many times so it will invade the readers mind .

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The model in the magazine is representing the CLAMPS as she is wearing a made like dress has good lighting as if she is in the sun is the actor is wearing makeup and is hanging clothes she is also outside . They are trying to suggest women have to look perfect whilst cleaning at the same time.

5) Why is a picture of the product added to the bottom right of the advert?

The picture is they're to show how the product looks and that it is real .

6) What are the connotations of the chosen colours in this advert - red, white and blue?

This advert was a decade after world when Great Britain and USA won world war II and the flag colours of these two countries were red blue and white and they were the winners so it could be representing GB and USA .

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

They are using repetition to the audience which will make them listen and  be engaged which will make the readers think about the product ,one example is that they repeated brightness over 10 times in the anchorage .

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

The only picture in the magazine is the picture of the women using the cleaning product being advertised but whilst she is cleaning they are trying to make her look perfect by having her wearing makeup and smiling like she is happy cleaning and being a housewife .

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The producers of the advert wanted to make the audience think that this cleaning product is great and makes cleaning much easier than it is as they have a women who is represented as a housewife using it to do her usual job but this time whilst using the product she is smiling and happy .

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

The audience for this advert in current times would react in a completely different way 1 way they would react is by constently pointing out the fact there is only a women and the fact that she is trying to look her best which would make a modern audience believe that is very sexist and there should not just be a women cleaning .

Grade 8/9 extension questions

1) How much do you think things have changed over the last 60 years with regards to representations of women in advertising? Give examples from a variety of adverts

Over the last 60 years advertising has changed a lot one way is that for cleaning and cooking products they are not only showing women whereas 60 years ago they only showed women as women were represented as housewifes .