Gender stereotypes in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

 

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

In all ads the women were serving the product . They were all pretty much maids having to give products to other people mostly men . In one image a women is crying and a man says , "don't worry darling at least you didn't burn the beer" this was the beers company of saying that beer is the main product .

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

In all three of the adverts the women are all dressed perfectly . And two of them are showing beauty products.The biggest stereotype is women are addicted with beauty .

5) How do your findings suggest representations of gender have changed over the last 60 years? 

60 years ago women were just like maids and were there to just serve and look good and did not have jobs but as times progessed women begin to get jobs and sooner and sooner they were treated the same as men .