Class: Industry and Audience
Industries
1) What was the objective of BBC3 when it was launched? You can find the answer in the notes above.
It was a channel for young people .
2) Why did BBC3 go online-only in February 2016?
To try appeal to a young audience like people that watch on streaming services like .
3) How does Class meet the BBC's mission statement to 'inform, educate and entertain'?
It is entertaining and diverse .
4) How did the distribution of Class contribute to the failure of the show with audiences?
They did not know when to schedule it .
5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?
Trailers which made it look like doctor who when it was different .
Audience
1) What were the viewing figures for Class and why do you think it did so badly? Look at the notes above to find out the answers.
0.28 million . They showed it late and did it in double episodes which causes boredom and stops suspense .
2) What audience psychographic groups might particularly enjoy Class? You can revise Pyschographics here.
Middle class and older teens .
3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.
Personal Relationships:they like some characters that they have relations with .
Diversion (Escapism): going to school then science fiction .
Surveillance (Information / Facts): ?
4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?
People find voyeristic joy in the aliens , visceral pleasure in the setting and vicarious pleasure in the fight scenes .
5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) embedded above or check the comments in the extension articles below to help with this.
They were excited at first as they were thinking it was going to be a modern entertaining version of doctor who but they slowly changed their opinion as it was different to doctor who .
Comparison: An Unearthly Child and Co-owner of a Lonely Heart
1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?
Technology is way advanced then how it was in 1963 so the editing is way better and the mise-en-scence is more advanced .
2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?
In unearthly child there was less fighting and science but more mystery then co-owner of a lovely heart .
3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?
Unearthly child was more entertaining whereas co owner of a lovely heart was more informing .
4) How are representations of people, places and groups similar or different in the two shows?
In co-owner of a lovely heart there is more diversity then unearthly child .
5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?
Suspense and mysteries .
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