Radio: Launch of Radio 1 CSP case study

 Historical, social and cultural context


1) What radio stations were offered by the BBC before 1967?

BBC Radio Home (1939-1967) BBC Radio Light (1945-1967) BBC Third (1946-1970)

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

BBC 1 , BBC 2 , BBC 3 , BBC 4 , BBC 5 .


3) What was pirate radio and why was it popular?

Pirate radio was an unlicensed radio broadcast , it was mainly popular because it was the only way of listening to music from radio .
 
4) Why did pirate radio stop broadcasting in 1967?

Because radio 1 came out and made relegations they had to follow which they did not follow .

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

By playing modern music that they expected youngsters to listen to .

6) What was 'needle time' and why was it a problem for BBC Radio?

It was how long people could listen to music , they had it so record companies could still make money .

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

They showed modern music unlike former BBC radio .

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn , they formally worked at pirate radio .


9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

He was talking in modern language and made jokes so the younger audience would listen to him .


10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

He showed a lot of music that was mostly for youngsters and let them listen to music more than they usually would of .

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

Young adults .

2) Why did Radio 1 initially struggle to attract young listeners?
 
Because youngsters did not want to listen to the same stuff as older people .

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

It gives entertainment to people and also gets them excited and waiting to listen to the radio .



4) How is the BBC funded?

TV license .

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967? 

The preffered reading would be that it is educational and is entertaining , the oppisitional reading is that people are wasting there money .
Location: Atlantic Ocean

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