Radio: Apple Beats 1 radio CSP case study

 Background, industries and the impact of the internet

1) How have our music listening habits changed since 1960?
 

Since 1960 technology has developed a lot which has caused major changes in the way an audience listens to music in modern times such as using streaming apps .

2) When did Apple Beats 1 Radio launch and what is it?

It was launched in 2015 and produced artist interviews , global and exclusive premiers and more .

3) What is the difference between Beats 1 Radio, iTunes and Apple Music?

ITUNES is like a classic music shop but online , apple music is a music streaming device where you pay a monthly fee and beats 1 radio is a radio company where you can listen to the opinions of DJ's and also be informed about music .

4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?

There was huge market in the streaming so apple wanted to join the industry . 


5) Why did Apple choose the three selected DJs for launch? 

Zane Lowe - He was a mainstream DJ and was also a radio DJ who had a lot of fans .

Julie Adenuga - She knew about modern English music and knows how to interact with the audience .

Ebro Darden - DJ in big NEW YORK radio and is international and will bring fans from around the world . 

6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? 

The DJs can interact with the audience but there is no audience interaction with Spotify etc .

7) How does the content of the Julia Adenuga show differ from Radio 1? 

She is informal and makes a lot of jokes also she is friendly to the audience and guests .

8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?

The DJ's have a personal relationship with the audience and therefore will have an impact on the audiences choice of music . This is a good thing as it can help different and new music artists .


9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?

Yes because they were a new type of radio company and were more modern and entertaining than other radio company's they also had a good target audience .

10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)

1 reason Beats 1 is good for traditional media is because it brings a lot of new radio listeners and creates a bigger audience . However 1 way Beats 1 is a threat to traditional media industry is because it is different and will change radio .

Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.

Youngsters and mostly Londeners .

2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?

To get a bigger variety of music taste .

They can have personal relationship with the DJ's .

They get entertained by the DJ's and music artists .

3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. 

They passively listen as they are just listening to music however they also actively listen because they understand DJ's and could also follow them on social media . 

4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?

Niche audience. They want the audience to have personal relationships with DJ's and focus on certain audiences.

5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?

I believe streaming services will be the future of audio-based-media because it is easier to access and is currently more popular the Beats 1 .