Videogames case study 2: Kim Kardashian Hollywood

 Language 

 

 

1) What is the objective when playing the Kim Kardashian: Hollywood game? 

 

To go from E-list celebrity to A-list . 

 

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood? 

 

Having a very high celeberity status . Because being an A-list celebrity is being as big as kim kardashian . 

 

3) How do you download the Kim Kardashian: Hollywood game? 

 

On mobile or tablet from the app or play store . 

 

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set? 

 

Becoming a big celebrity . In big known cities . 

 

5) What characters can you play as? What characters appear in the game? 

 You can create your own charcters , any sexuality or gender . Kim , kourtney , kendall and khloe karashian . kris jenner , Nene leakes , kylie jenner , crystall flecther , anna dello russo , perez hilton ,olivier roustering ,andre leon talley , willow pape . 

 

 

Audience 

 

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

 Female teenagers . They are fans of the kim kardashian brand .

 

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory. 

 Personal identity from the models as they dress good .


3) Why is the game so addictive for audiences? 

 Becuase there are levels that you have to get to .

 

4) Why does James Liu think Kim Kardashian: Hollywood is so successful? 

 Because the game made a profit and had a high revenue .

5) What does James Liu suggest is the reason players keep coming back to the game? 

The kardashian name .

 

 

Representations 

 

1) What representations of women can be found in Kim Kardashian: Hollywood? 

 

Reinforcing the stereotype that women should look beautiful and aspire to become models . 

 

 

2) What representations of race, ethnicity or sexuality can be found in the game? 

 

They're are equal differences of different races and it is possible to have different sexualities . 

 

3) How does the game both reinforce and subvert stereotypes in the media? 

 

Women dressing as models . Women being empowering . 

 

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous? 

 

That you should use social media . 

 

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood? 

 

That they always have to look good , which sets unrealistic beauty standards . 

 

 

Industries 

 

1) How much does Kim Kardashian: Hollywood cost? 

 

It is free but there are in app purchases . 

 

2) How does the game make money? 

 

Some gamer's buy the app's currency . 

 

3) What subscriptions are available to Kim Kardashian: Hollywood? 

 

VIP subscriptions . 

 

4) How was Kim Kardashian: Hollywood marketed and promoted? 

 

Through the kardashian name and brand . 

 

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand? 

 

 Players are incouraged to share their achievements on facebook , and also gain bonuses . 

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