Daily Mirror - language and audience

 Language


1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead:title of newspaper  (Daily mirror in red background which makes it a red tabloid )
Pug:title that catches reader's eye( MEASLES EPIDEMIC FEAR in red writing )
Splash Head:lead story (NO MMR JAB NO SCHOOL )
Slogan:sums up newspaper(FIGHTING FOR YOU , red tabloid background )
Dateline:date the newspaper was published
Kicker:story at top ( kate's bid to heal hurtful rift between wills and harry )
Byline:name of journalist (Martin Bagot)
Standfirst:introduction paragraph (KIDS could be barred from school if they have not had their MMR jabs )

2) How much does a copy of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - I recommend learning both).
80 pence in 2019. 95 pence in 2022.

3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about.
Matt Hancock's warning of " NO MMR JAB NO SCHOOL ".
Rift between prince Harry and Williams .
New Bond stars revealed .

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
The story of no MMR jabs no school talks about state schools which depicts that the story is about working class citizens .Prince william and harry were named in slang , " wills and harry " which is informal .
5) What is the balance on the Daily Mirror front page between images, headlines and text?
The headlines are written in bold , big writing , the images are not exciting but the text is written in an informal way .


Audience

1) What is the target audience for the Daily Mirror?
Working class (C1-D2) .

2) Why does the Mirror front page story appeal to the Daily Mirror audience?
Tabloid headlines and story of royal family that is frequently covered by the daily mirror .

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
It is straight forward , bold and written in a way that appeals to the working class and a diverse age group .

4) Why are print newspapers generally read by older audiences?
The younger people may have news on mobile phones or have watched it on television .

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 
Daily mirror have covered royal family story's in the parts . Also they have written the names in short slang .

Comments

Post a Comment

Popular posts from this blog

The Times - Introduction: blog tasks

 1) What year was  The Times  founded and when did it start using the  Times  name? Founded in 1785 and named Times in 1788 . 2) What content did John Walter suggest the paper would offer in the first edition? Something that suited every palate . John wanted the paper to be accessible .  3) What does the page say about the political views in  The Times ?  The times has supported both new labour and conservatives . 4) Who owns  The Times  today and how is editorial integrity protected? News corp. IPSO (independent press standard organisation ). 5) What did  The Times  introduce in 2010 and why? Digital subscriptions so they can build a sustainable future for they're journalism .  6) What was  The Times  named in 2018 by the Reuters Institute for Journalism at Oxford University? Britain's most trusted national newspaper . 7) What does the section on Editorial Standards say about  The Times  and newspaper regulation? The times take editorial complaints serious . Also they respect
Read more

Daily Mirror - Representation and Industry

  Representation 1) What political party does the  Daily Mirror  support? Labour party . 2) How does the  Daily Mirror  usually represent rich and powerful people? They present rich people as normal British citizens , which builds  personal identity  from the celebrities to the readers , as they  may share   similar  day to day live . 3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the  Daily Mirror . As a well known person . They named the James Bond franchise as just Bond which displays James Bond is a common name in British society . 4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'?  The royal family are presented as an ordinary family from Britain  , them drinking tea suggests that they are not very different  to an average British  citizen as tea is common  in most British  househol
Read more

Audience Effects Theory

  1) Write a definition of a  passive  audience A passive audience is the audience which read and take in what they see . 2)  Write a definition of an  active  audience The audience that do not just read but are actively involved . 3) Write a definition of the  hypodermic needle  theory The hypodermic needle theory is a model  of communication suggesting that an intended message is directly received and wholly accepted by the receiver . 4) Write down a  media product  for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification INFORMATION/SURVEILLANCE: news , this is part of that because you are finding out about events around us which is what that part of the theory is . PERSONAL IDENTITY:  social media ,  we post are personal lives on here and it shows what we mostly do with our lives . DIVERSION/ENTERTAINMENT: A tele-vision show we love ,  this is because we either connect to it and love it or we understand
Read more