Arctic Monkeys - I Bet You Look Good On The Dancefloor

Arctic Monkeys: Industry


1) How did the Arctic Monkeys first achieve success and build up their fanbase?
Pubshows and through fans posting mp3 files of their music on MYspace .
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
Most bands or musicians would not support people stealing their music . 
3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
One direction were formed on x factor with help from Simon Cowell however arctic monkeys were and independent band during their uprise .
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Domino records , 360,000 . To keep the authenticity .
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
Internet had been a positive development for artists . This is because it is easier to become established artists through the internet compared to the last century where there was no internet and it was harder to become a musician .

Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?
Reformers and explorers . Working class , 15+,male majority , British white .
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Nostalgia as it is created to look like am 1980's TV show .

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
The intro with the speech , "don't believe the hype" , will influence fans to believe arctic monkeys are ordinary people . When one of the singers mentioned 1984 it gave nostalgia  to older fans . The Ikegami 3-tube cameras build a 1980's theme .
4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
They uploaded their music on myspace to share it and it eventually impacted the growth of popularity of arctic monkeys .
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
They would share the video around . The Arctic monkeys expect fans to think that they realise the hype around them .

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